-40%
ORIGINAL POSTER 1981 NISHIKI REBATE Bicycles: Sport - Olympic 12 - Ultra Tour
$ 39.59
- Description
- Size Guide
Description
ORIGINAL POSTER1981 NISHIKI REBATE Offers
Effective August 1 - September 30
This is one of many posters from the Howie Cohen
collection that I will be offering.
Information courtesy of Wikipedia:
Howie Cohen served as President of WCC from 1965 until his retirement in 1976,[1] with WCC subsequently operated by his brother, Leo Jr. and outside investors. Through the 1980s WCC continued to sell Nishiki bikes produced by Kawamura. When Cohen Sr. died in 1963, Howie Cohen traveled to Japan to find new sources for bicycles, and especially, a Japanese bicycle factory capable of producing high quality bikes that would be welcomed by U.S. independent bike dealers and the bicycling community; bicycles that would be able to compete with American and European-built bicycles.
After visiting over 60 bicycles factories over a period of six weeks, Cohen turned to Kawamura Cycles. Kawamura had produced quality bicycles for the Japan domestic market, but at the directive of their overseas buyers, had produced lower-quality, lower-priced bicycles for the U.S. market, for example, under the brand name 'Royce Union'. Howie Cohen served as President of WCC from 1965 until his retirement in 1976, with WCC subsequently operated by his brother, Leo Jr. and outside investors. Through the 1980s WCC continued to sell Nishiki bikes produced by Kawamura. Howie Cohen later founded the company Everything Bicycles, working with Kuwahara to build and import BMX bikes carrying the Kuwahara brand name, developing the first major BMX distributorship – and ultimately supplying Kuwahara bicycles for the 1982 movie E.T. and securing the right to market the "ET Bicycle."
